Web Survey Bibliography
Title Workaround: Site’s surveys beat pop-up blockers, yield responses
Author Arnold, C.
Source Marketing News, 39, 19, pp. 24-25
Year 2005
Access date 27.03.2012
Abstract
This article focuses on the on-site survey by Pedigree.com, the Web site for the dog food brand of MasterFoods USA. At the beginning of the survey, Pedigree.com got a word from its supplier Millward Brown that the response rate for its survey was very low. An investigation by revealed that pop-up blockers were preventing most site users from ever seeing the survey invitation, said Jeremy Netka, manager of MasterFoods's Pet Care Division. So, with an eye to garnering truly valid feedback for their site, Pedigree.com set about finding a way to get around those blockers. The site did find a way, thanks to a two-way approach devised by Dynamic Logic Inc. After putting the solution in place, the response rate went from an average of 47 completed surveys a week in the first three weeks, to 163 a week in the last three weeks, allowing Pedigree to achieve 628 completed surveys.
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Year of publication2005
Bibliographic typeJournal article
Web survey bibliography - 2005 (76)
- The ethics of research using electronic mail discussion groups; 2005; Kralik, D., Warren, J., Koch, T., Pignone, G., Price, K.
- The Analyses of Domestic Study about Internet Survey; 2005; Rui, L., Tie-ying, S.
- Controlling the Baseline Speed of Respondents: An Empirical Evaluation of Data Treatment Methods of...; 2005; Mayerl, J.
- Determinanten der Rücklaufquote in Online-Panels; 2005; Batanic, B., Moser, K.
- On the cost-efficiency of probability sampling based mail surveys with a Web response option; 2005; Werner, P.
- Expert workshop on mixed mode data collection in comparative social surveys; 2005; Roberts, C.
- The Effect Of A Simultaneous Mixed-Mode (Mail And Web) Survey On Respondent Characteristics And Survey...; 2005; Brennan, M.
- The total survey error approach. A guide to the new science of survey research; 2005; Weisberg, H. F.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Satisficing behavior in online panelists; 2005; Downes-Le Guin, T.
- Reading behavior in the digital environment: Changes in reading behavior over the past ten years; 2005; Liu, Z.
- Rating versus comparative trade-off measures. Trending changes in political issues across time and predictive...; 2005; Thomas, R. K., Behnke, S., Johnson, Al., Sanders, M.
- Publication bias: Recognizing the problem, understanding its origins and scope, and preventing harm; 2005; Dickersin, K.
- Panel proliferation and quality concerns; 2005; Faasse, J.
- Gricean effects in self-administered survey. Ph.D. Dissertation; 2005; Yan, T.
- Drop-down boxes, radio buttons, or fill-in-the-blank? Web survey scale-type effects; 2005
- Does weighting for nonresponse increase the variance of survey means?; 2005; Little, R. J., Vartivarian, S.
- Big scale observations gathered with the help of client side paradata; 2005; Haraldsen, G., Kleven, O., Sundvoll, A.
- User Interface Design and Evaluation ; 2005; Stone, D., Jarrett, C., Woodroffe, M., Minocha, S.
- Adding Value to Data Through Improved Access. The Case for Web Portals; 2005; Baker, R. P.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- Architectural Design of a Survey Questionnaire and Respondent Data Repository. Practical Considerations...; 2005; Cookson, P., Sobell, J.
- Developing and validating a nursing website evaluation questionnaire; 2005; Tsai, S. - L., Chai, S.-K.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- The Story of Subject Naught: A Cautionary but Optimistic Tale of Internet Survey Research; 2005; Konstan, J. A., Ross, M. W., Rosser, B. R. S., Stanton, J. M., Edwards, W. M.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- Computer adaptive testing; 2005; Gershon, R. C.
- Ego control and ego-resiliency: Generalization of self-report scales based on personality descriptions...; 2005; Block, J., Funder, D. C., Letzring, T. D.
- The Web experiment list: A Web service for the recruitment of participants and archiving of Internet...; 2005; Reips, U. -D., Lengler, R.
- Survey of substance use among high school students in Taipei: Web-based questionnaire versus paper-and...; 2005; Wang, Y. C., Lee, C. M., Lew-Ting, C. Y., Hsiao, C. K., Chen, W. J.
- Web Surveys. A Brief Guide on Usability and Implementation Issues; 2005; Kaczmirek, L.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- E-mail versus Web survey response rates among health education professionals; 2005; Kittleson, M. J., Brown, S. L.
- Toward An Open-Source Methodology: What We Can Learn From The Blogosphere; 2005; M.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Web Versus Paper Questionnares: A Design and Functionality - Comparison; 2005; Jones, Ja., Fraser, C., Dowling, Z.
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- Mixed-mode Surveys Using Mail and Web Questionnaires; 2005; Meckel, M., Baugh, P., Walters, D.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S.
- Alternative Modes for Health Surveillance Surveys: An Experiment with Web, Mail, and Telephone; 2005; Link, M. W., Mokdad, A.
- An Experimental Comparison Of Web And Telephone Surveys; 2005; Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
- Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation; 2005; Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.
- Promoting Uniform Question Understanding in Today's and Tomorrow's Surveys; 2005; Conrad, F. G., Schober, M. F.
- Is a Web survey as effective as a mail survey? A field experiment among computer users; 2005; Kiernan, N. E., Kiernan, M., Oyler, M. A., Gilles, C.
- The effect of personalization on response rates and data quality in web surveys; 2005; Heerwegh, D., Vanhove, T., Matthijs, K., Loosveldt, G.
- When Methodology Interferes With Substance; 2005; Schoen, H., Faas, T.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- Bleeding Edge or Proven Technology? The Fact and the Fiction of Mobile Survey Computing; 2005; Cameron, M. R.